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Sustainable Causes
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Collecting Over 1 Million Cigarette Butts in Just 10 Days – Mobilizing participants worldwide to remove more than 1,000,000 cigarette butts, each capable of polluting up to 1,000 liters of water.01
Environmental Protection & Pollution Prevention – Preventing thousands of toxic chemicals from leaching into soil and waterways, directly protecting ecosystems, marine life, and human health.02
Public Awareness & Community Engagement – Raising global awareness about cigarette pollution while uniting communities and inspiring collective environmental action.03
Noam Yaron is a committed Swiss athlete who constantly pushes his limits to defend the environmental cause. In 2021, he made history by swimming 80km across Lake Geneva in 19:53:07, beating the previous record by almost three hours. The following year, he swam the five largest lakes in Switzerland in just 11 days, totalling 188km. In 2023, he completed the 10 most beautiful Swiss mountain lakes in a triathlon, crossing the Alps in just 7 days. Then, in 2024, he broke his own record by swimming 103 km in the Mediterranean in 48 hours without ever getting out of the water. His endurance and determination are unquestionable. In August 2025, Noam Yaron took on completed an unprecedented feat: 191 km of continuous swimming across the Mediterranean, over 5 days and 4 nights - a total of 102 hours without ever leaving the water. It was the most challenging and meaningful achievement of his life, combining human endurance with a strong environmental mission. The record is currently under validation with the officials. Taking advantage of the media hype surrounding his exploits, Noam is putting his commitment to the environment to good use and concretely long-lasting environmental causes.As ambassador of the Water Lover Challenge for the 4th year running, he is mobilising people around the world to fight pollution from cigarette butts, the most common form of litter found in our waterways. Thanks to his growing community of nearly 800,000 followers across all his social platforms and his influence with the media and public figures, he has been able to increase the visibility and impact of this initiative with each edition. A unifying moment dedicated to environmental awareness, with all proceeds going to the Association Objectif Environnement to organize other environmental actions.
Noam Yaron is a committed Swiss athlete who constantly pushes his limits to defend the environmental cause. In 2021, he made history by swimming 80km across Lake Geneva in 19:53:07, beating the previous record by almost three hours. The following year, he swam the five largest lakes in Switzerland in just 11 days, totalling 188km. In 2023, he completed the 10 most beautiful Swiss mountain lakes in a triathlon, crossing the Alps in just 7 days. Then, in 2024, he broke his own record by swimming 103 km in the Mediterranean in 48 hours without ever getting out of the water. His endurance and determination are unquestionable. In August 2025, Noam Yaron took on completed an unprecedented feat: 191 km of continuous swimming across the Mediterranean, over 5 days and 4 nights - a total of 102 hours without ever leaving the water. It was the most challenging and meaningful achievement of his life, combining human endurance with a strong environmental mission. The record is currently under validation with the officials. Taking advantage of the media hype surrounding his exploits, Noam is putting his commitment to the environment to good use and concretely long-lasting environmental causes.As ambassador of the Water Lover Challenge for the 4th year running, he is mobilising people around the world to fight pollution from cigarette butts, the most common form of litter found in our waterways. Thanks to his growing community of nearly 800,000 followers across all his social platforms and his influence with the media and public figures, he has been able to increase the visibility and impact of this initiative with each edition. A unifying moment dedicated to environmental awareness, with all proceeds going to the Association Objectif Environnement to organize other environmental actions.
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Who We Support
Water Lover Challenge
Organized by the Association Objectif Environnement, the Water Lover Challenge unites people worldwide to tackle one of the planet's biggest but least-known pollutants: cigarette butts. By joining, you help protect our rivers, oceans, and communities while aiming to break the record of over 1,000,000 butts collected in just 10 days.
Objectif Environnement
Created in 2020, the Association uses sport as a lever to raise public awareness of environmental issues. It supports sporting projects and challenges that are committed to protecting Nature, organizes concrete, sustainable actions, and encourages all stakeholders to put environmental impact at the heart of their thinking. Through these initiatives, it highlights key actions such as the Water Lover Challenge.
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Alec Müller
#02
Anonymous
#03
BOURQUIN Kinga